Adam Roberge, Phil Gaimon, Ruby West and three other headliners of the new Jukebox Cycling team

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The face of national bike racing continues to evolve in North America, and on Saturday Jukebox Cycling became another team committed to breaking the tradition.

The new six-rider team includes former WorldTour pro Phil Gaimon, off-road-focused riders Adam Roberge, Alexey Vermeulen and Dylan Johnson, cyclocross and track racer Ruby West and 12-year-old Xander Graham .

Loredo Rucchin, CEO of Jukebox, a global printing company based in Vancouver, Canada, said the multidisciplinary mashup is intentional.

“We want our athletes to all be different,” he said. “We want to empower our cyclists to push the boundaries with what is possible in cycling. Our athletes are not constrained to just one discipline, and that is what makes them unique.

The six Jukebox riders hail from three countries and bring a wide range of cycling experiences, experiences and goals to the sport. Roberge, Vermeulen and Johnson have ambitious goals in mountain and cross-country biking. All three have been selected for the next Life Time Grand Prix series, and Roberge is also in contention for the Belgian Waffle Ride Quadrupel Crown.

Gaimon, who retired from professional cycling in 2016, has spent the past five years building nearly 110,000 subscribers on his YouTube channel and using cookies and antics on the bike to raise money for No Kid Hungry. He does not plan to resume the race.

“Jukebox is the main sponsor for me to continue to cycle and eat cookies on the internet for a living,” Gaimon said. VeloNews.

West will be the first Jukebox rider to cross the start line in 2022.

The 22-year-old Canadian who holds three national cross country championship titles will travel to Fayetteville, Arkansas later in January for the UCI Cyclocross World Championships. She also has ambitions on the track.

“It was a dream come true to work with such enthusiastic and enthusiastic Jukebox staff who love cycling as much as I do, with other riders who do amazing things in the sport,” said West. “It’s exciting to be part of a group of people who really love cycling. “

Xander Graham is the youngest member of the team. The 12-year-old made Tour of Britain headlines last year when he sprinted up a hill with a break in the final kilometers of stage 7 of the Tour of Britain. He went on to win the Scottish National Under-14 Cyclocross Championship title and hopes to become a pro someday soon.

All the riders on the team will be sharing their stories throughout the season, and on January 13, Roberge, Vermeulen and Johnson will host a gravel-specific Facebook Live webinar to discuss their schedules and training.

Vermeulen, who spent two years on LottoNL-Jumbo and focused on cross-country mountain biking and gravel racing, said Jukebox was a perfect match for his current goals on the bike.

“When I got off the road, part of my goal was to build more community, and I was able to do it, and now I can do it more broadly,” he said. “It’s not like it’s a team in the traditional sense of a team. It doesn’t exist like that. We all have different sponsors. We all have different events that we will go to. But there are some events we will be doing together and we will all experience cycling in the way that works best for us, which for me means mixing racing with building communities. “

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