How Team USA’s Olympic Golf Uniforms Could Have Influence The Game | Golf equipment: clubs, balls, bags


Adidas partnered with Tokyo-based artist Hiroko Takahashi to design the custom uniforms (which are also available for purchase from the Adidas website) for the Olympic Games, with the men’s and women’s competitions taking place from 29 July to August 7. Takahashi, who is known for creating synergistic designs that evoke natural elements through geometric patterns and patterns, has come up with four coordinated looks for every play day.
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The result is a sartorial festival in red, white and blue, filled with bold and understated monochrome stripes. The uniforms were worn by all members of the US team, including gold medalists Nelly Korda and Xander Sc Chaudele. Each day’s attire spoke to one of the four elements recalled in this Japanese saying of a preeminent warrior urging athletes to be “as swift as the wind, as silent as the forest, as daring as fire, and motionless as the Mountain “.
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To understand how the uniforms may have influenced the American team, Karen said that fashion psychology has two goals: the collector and the wearer. In her analysis of uniforms for team golf, she focused on how clothing might influence performance, as well as how it might be interpreted (albeit subconsciously) by team rivals. American.

“The reality is that they are wearing these uniforms to represent the United States of America,” Karen said. “But perception is what happens before awareness.”

Here are its main takeaways:

1. Cutting-edge design inspires safety
“Tighter fabrics make you feel more in control,” Karen said. “If you’re feeling anxious, they make you feel like you can actually harness that anxiety into something else. Something healthy. Alternatively, looser fabrics can have the opposite effect, she said. All of these pieces hug the silhouette tightly, while leaving room for mobility and breathability. Even the navy blue women’s skirt has tight red shorts that wink from below.

2. The stripes have a deeper meaning
We bet you’ve never thought of stripes as deeply as Karen. In her research, Karen realized that stripes are predictable patterns, adding a touch of visual intrigue and remaining classic without being too distracting. “People who wear stripes have an odd ability to multitask,” Karen said. “They can do several things at the same time.”

Takahashi herself has also expressed her love for the linear. She said she “designed USA Golf uniforms with links of circles and lines, imagining the powers of individuals coming together as one and spreading into endless possibilities.” While we may not all be able to juggle as many balls as we would like, it makes sense that professional athletes, who have to deal with so much physical and mental pressure in competition, are up to the challenge of managing. a band.
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3. “This is what it means to be a woman playing golf; that’s what it means to be a man playing golf.
The first thing Karen noticed when Adidas unveiled the uniforms was that they were somewhat “polarizing” in that they lacked a gender neutral mindset. That, she said, strayed from so much of what we see in fashion and on the catwalks today, where there is a strong preference and inclination for unisex and androgynous silhouettes and designs. Although the outfits for men and women are very coordinated, there is no doubt who owns whom.

4. Don’t mess with a woman in red
A to study conducted by the University of Rochester found that men were more attracted to women in red (the behavior of women was unchanged when shown photographs of women in red versus other colors). Karen cited pop culture as an example. “Women in red arouse or cause attraction,” she said. “A woman in red is very powerful.”

Other studies surrounding the psychology of red have focused specifically on sports. A to study, which actually took place at the 2004 Olympics in Athens, found that wearing red led to more gold medals. In tight competitions, one factor that seemed to tip the scales was red attire. Why? Red is an evocative color, said Karen, which can increase feelings of competition, endurance, and strength. It is also visually overwhelming and can be intimidating to the opponent. “High energy, red, power. Studies have shown that the person in red is usually the one who will dominate whatever sport they play in, ”said Karen. “On a biological level, we are stimulated by red, the one who perceives and the one who wears it.

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