LPL 2021: Champions Jaffna Stallions acquired by Subaskaran from Lyca Group
He entered the second season of the first T20 Island Nation tournament by acquiring the Jaffna-based franchise.
Speaking about the new business, Subaskaran said, “I have observed the gradual growth of the LPL. It has turned out to be a spectacular sporting event, and I believe the LPL can become a major event in the cricket calendar.
“Many Sri Lankans around the world are looking forward to this tournament, with better funding and a better selection of bigger names, the league is bound to be a global phenomenon, and I don’t want to be left out of the party.”
Subaskaran is the founder and chairman of the Lyca group of companies in the UK, and the group has diversified its business in the South Asian region with a strong presence in India and Sri Lanka, making their entry into the LPL , a well-calculated move.
When asked why he chose Jaffna’s team, Subaskaran replied, “Well, it makes sense to put your money on the team that won last year, and I have sentimental attachments. for the north of the island. “
Welcoming the new owner, Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL, said: “It gives me great pleasure to welcome Group Chairman Lyca on board. , Mr. Allirajah Subaskaran as the owner of the Jaffna franchise. .
“I’m sure his love and passion for the game will allow him to connect with the team and engage fans and all of its stakeholders in the future.”
Jawad Ghulam Rasool, COO of Dubai-based production giant IPG, the official promoter of LPL, said: Can be proud of a league like LPL.
“We welcome the owner of the Jaffna franchise, Mr. Allirajah Subaskaran, President of the LYCA Group to the LPL community and look forward to becoming stronger together.
“With the LPL player’s draft slated for next month, Jaffna’s new franchise owner expects to sign some big international and local stars.”
The inaugural edition of the Lanka Premier League (LPL) which was played in a bio-secure bubble at Mahinda Rajapaksa International Cricket Stadium in Hambantota from November 26 to December 16, 2020, reached a cumulative audience of 557 million people at through television, digital – social space and traditional media.
Sponsors received a media rating (visibility) of $ 54.5 million and title sponsor MY11CIRCLE received a return on investment of 9.85.
LPL debut winner Jaffna Stallions tops the table with $ 3.98 million, followed by Galle Gladiators ($ 3.82 million), Dambulla Viikings (now Dambulla Gaints) ($ 3.54 million) ), Colombo Kings ($ 3.44 million) and Kandy Tuskers ($ 3.19 million).
LPL matches which were broadcast live by Sky Sports, Sony Sports Network, Geo, PTV and Willow TV in Sri Lanka, India, Pakistan, Bangladesh, UK, USA, Canada, Ireland and New Zealand saw 155 million people tune in to capture the live action.
On social media, he reached a reach of 218 million and LPL found 133,478 mentions as the league came to life in every game with scintillating performances on the pitch.
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